At Geely, our story began in 1986 with a simple but powerful idea, an idea that has driven us to become one of the world’s most forward-thinking automotive groups. For nearly three decades, we’ve been redefining mobility through our iconic global brands, including Geely Auto, Volvo Cars, Polestar, Lotus, Zeekr, Lynk & Co, the London Electric Vehicle Company, Farizon, and more. We are Geely Auto UK, the UK arm of Geely Auto Group. Having entered the market in 2025 with our first electric SUV, the Geely EX5, we’re continuing to grow rapidly as we build a nationwide dealer and service network.

Job purpose:

The Head of Marketing – Ireland will be responsible for leading Geely Auto Ireland’s marketing, communications and brand strategy across the Irish market.

As a key member of the Ireland leadership team, the role will oversee the development and implementation of integrated marketing activities designed to establish and grow the Geely brand in Ireland, supporting retailer network development, customer acquisition, market awareness and long-term brand positioning.

Working closely with Ireland leadership, UK and regional marketing functions, agency partners and retailer stakeholders, the successful candidate will play a critical role in supporting the successful launch and ongoing growth of the Geely Auto business within Ireland.

This is a strategically important leadership role requiring a commercially minded and highly capable marketing professional able to balance long-term brand development with hands-on operational execution within a fast-paced startup environment.

Main responsibilities:

Brand Strategy & Market Development

• Lead the development and execution of Geely Auto Ireland’s marketing and brand strategy aligned with wider business objectives and regional brand operation.

• Support the successful establishment and long-term growth of the Geely brand within the Irish market.

• Ensure strong and consistent brand positioning across all customer, retailer and communication touchpoints.

• Monitor market trends, competitor activity and customer insights to support strategic decision-making and market positioning.

• Support development and execution of annual marketing plans, launch strategies and commercial activity programmes.

Integrated Marketing & Communications

• Lead integrated marketing activities across digital, social media, PR, retailer marketing, events and customer engagement channels.

• Oversee local adaptation and deployment of regional and international marketing campaigns where appropriate.

• Support implementation of product launch activities, market awareness initiatives and retailer activation programmes.

• Ensure all communications and marketing activity remain aligned with Geely Auto brand standards, tone of voice and customer experience expectations.

• Coordinate communication alignment across PR, social media, retailer marketing and customer engagement activity.

Retailer Marketing & Commercial Support

• Work collaboratively with the retailer network to support local marketing activities, launch readiness and customer acquisition objectives.

• Support retailer marketing standards, campaign alignment and operational effectiveness across the Ireland network.

• Collaborate with Sales and Aftersales teams to support commercial objectives, lead generation and customer engagement activities.

• Support implementation and ongoing optimisation of retailer marketing systems, tools and processes.

Agency, Supplier & Budget Management

• Lead relationships with external agencies and suppliers across PR, social media, creative, digital, events and production activities.

• Develop agency briefs, manage deliverables and monitor campaign performance against agreed objectives.

• Support evaluation, selection and management of suppliers and marketing partners where required.

• Manage marketing budgets effectively to support strong commercial performance and return on investment.

• Monitor campaign effectiveness and support ROI analysis across marketing activities.

Events, Partnerships & Brand Experience

• Support planning and delivery of press launches, retailer events, exhibitions, sponsorship activity and experiential marketing programmes.

• Oversee local event activation activity in collaboration with agencies, retailers and internal stakeholders.

• Support development of locally relevant brand partnerships and customer engagement initiatives.

• Ensure all customer-facing activities are delivered to a high standard and aligned with brand objectives.

Leadership & Team Development

• Lead, develop and support the Ireland marketing team across communications, dealer marketing, partnerships and social media functions.

• Foster a collaborative, high-performance and entrepreneurial team culture.

• Provide clear direction, coaching and development support to direct reports.

• Support development of scalable marketing processes and operational frameworks suitable for long-term business growth.

Cross Functional

• Work collaboratively with Sales, Aftersales, Operations, Finance and retailer stakeholders to support wider business objectives.

• Coordinate closely with UK and regional marketing functions to ensure alignment across product strategy, web, digital and brand activity.

• Support communication and operational alignment between Ireland and regional/international business functions.

• Represent Geely Auto Ireland within selected external stakeholder, media and industry engagement activities where appropriate.

Education, Skills and Personal characteristics required:

• Bachelor’s degree or equivalent in Marketing, Communications, Business or a related discipline preferred.

• Significant experience within automotive, retail, technology or consumer brand marketing environments.

• Proven experience leading integrated marketing and brand activities across multiple channels.

• Experience managing external agencies, suppliers and marketing partners.

• Strong understanding of digital marketing, customer engagement and brand communications strategies.

• Experience supporting market launches, retailer marketing or major campaign activity advantageous.

• Experience working within automotive OEM, distributor or retailer network environments beneficial.

• Strong commercial awareness with the ability to balance creativity, customer engagement and business objectives.

• Experience leading teams within fast-paced and evolving business environments.

• Existing knowledge of the Irish automotive market advantageous.

What can we offer you beyond the salary:

• 25 days annual leave + bank holidays

• Company pension scheme

• Geely ECOS scheme

• Car allowance

• Private Medical Insurance

• x6 Life assurance

• Enhanced Maternity and Paternity Pay

• Medicash

• Bike2work scheme

We are an equal opportunities employer:

At Geely Auto UK, we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential. If you believe you are right for this role, we warmly welcome your application.