At Geely, our story began in 1986 with a simple but powerful idea, an idea that has driven us to become one of the world’s most forward-thinking automotive groups. For nearly three decades, we’ve been redefining mobility through our iconic global brands, including Geely Auto, Volvo Cars, Polestar, Lotus, Zeekr, Lynk & Co, the London Electric Vehicle Company, Farizon, and more. We are Geely Auto UK, the UK arm of Geely Auto Group. Having entered the market in 2025 with our first electric SUV, the Geely EX5, we’re continuing to grow rapidly as we build a nationwide dealer and service network.

Job purpose:

Here at Geely Auto UK we are seeking a Regional Sales Manager - Field Based - South East UK to join our growing team!

This role will manage regional dealerships and conduct competitive market analysis, providing support to the Sales Director and Head of Regional Sales in meeting regional sales targets and strengthening market presence.

This role will require flexibility to travel.

Main responsibilities:

• Build and maintain strong relationships with regional dealerships to align with sales objectives

• Provide guidance to improve operational efficiency and effectiveness across dealerships

• Conduct regular performance reviews to ensure sales targets and quality standards are met

• Support the implementation of customer satisfaction initiatives and sales tracking systems

• Analyse the regional competitive landscape to identify trends and opportunities

• Monitor competitor activity, pricing, and promotions to inform sales strategy

• Develop approaches to help maintain or grow market share

• Benchmark against industry best practices to identify areas for improvement

• Monitor and report on sales performance against targets

• Analyse sales data to identify trends and areas requiring improvement

• Work with dealerships to address performance gaps and implement corrective actions

• Support the rollout of customer satisfaction programmes and feedback systems

• Ensure consistent, high standards of customer service across all dealerships

• Assist the Sales Director and Head of Regional Sales with daily operations and strategic planning

• Prepare reports, presentations, and communications for senior stakeholders

• Act as a key link between dealerships and internal teams to ensure effective communication

• Contribute to the development and execution of regional sales strategies

Education, Skills and Personal characteristics required:

• Bachelor’s degree in Business Administration, Marketing, Economics, Finance, International Business, or a related discipline

• Experience within an automotive OEM

• Proven success in managing dealership relationships and consistently meeting or exceeding sales targets

• Strong knowledge of the automotive industry ecosystem and dealership operations

• Solid understanding of competitive market analysis and benchmarking techniques

• Excellent interpersonal and communication skills

• Ability to perform effectively under pressure with a strong focus on achieving ambitious targets

• Customer-focused approach with an innovative mindset and resilience in overcoming challenges

• Strong analytical skills with excellent attention to detail

What can we offer you beyond the salary:

• 25 days annual leave + bank holidays

• ECOS scheme

• Car allowance

• Private Medical Insurance

• x6 Life assurance

• Enhanced Maternity and Paternity Pay

• Medicash

We are an equal opportunities employer:

At Geely Auto UK, we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential. If you believe you are right for this role, we warmly welcome your application.